聚焦营销增长，华泰创星CEO全球加速营北京专场成功举办

Core Insights - The event focused on "Marketing Growth," addressing various marketing pain points faced by entrepreneurs, providing comprehensive support from marketing understanding to execution [2] - The two-day course aimed to help entrepreneurs reconstruct their brand and sales thinking, filling gaps in their marketing knowledge and execution capabilities, ultimately establishing a long-term marketing system for growth [2] Group 1: AI in Marketing - The first lecturer, Professor Wang Wenbo, discussed how AI technology reshapes brand IP creation and digital marketing paradigms through a closed-loop logic of "academic research - practical validation - methodology output" [3] - Professor Wang provided engaging case studies during his lecture, showcasing his expertise in internet trends and achieving significant growth metrics, such as gaining 2 million followers and over 100 million exposures in a month with his account [5] - He emphasized that AI acts as "content poverty alleviation," enabling technically inclined entrepreneurs to leverage AI tools for effective marketing content creation, thus validating AI's transformative value in traditional marketing [5] Group 2: B2B Marketing Strategies - On the second day, Yu Lei, co-founder and Chief Customer Marketing Officer of Zhichu Baichuan, taught a course on "Founder Led Marketing and Sales," emphasizing the importance of founders personally building marketing and sales systems in the early stages of B2B enterprises [6] - Yu Lei's methodology draws from military and football strategies, advocating for a collaborative approach in marketing to create broad traffic channels that deliver high-quality leads to sales teams [8] - The ultimate goal is for founders to validate and solidify a replicable marketing process, laying the groundwork for future scaling [8] Group 3: Sales Management Insights - Li Zheng, a partner and vice president at 36Kr, shared practical sales management methodologies, highlighting that effective sales management is a process that leads to superior performance [10] - He discussed the significance of managing sales personnel turnover as a business indicator and proposed differentiated strategies for employees motivated solely by financial incentives [10] - Li Zheng encouraged healthy competition within clear boundaries and emphasized the need for sales teams to communicate effectively across departments to understand customer priorities [10] Group 4: Cross-Industry Collaboration - The event included a TED Talk-style interactive session, allowing participants to share insights from different industries, fostering resource complementarity and potential cross-industry collaborations [11] - Participants expressed appreciation for the co-creation system, which facilitated knowledge exchange and potential business opportunities among diverse industry leaders [14] - The structured year-long program, divided into phases, was praised for allowing ample time for knowledge absorption and reflection, enhancing the learning experience [14] Conclusion - The Huatai Chuangxing CEO Global Acceleration Camp successfully provided entrepreneurs with methodologies to address challenges, transforming short-term knowledge into long-term competitive advantages [15] - Future sessions will continue to focus on core entrepreneurial needs, offering a structured content system that supports "cognition - methodology - resources" to aid sustained growth [15]