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“赋能智能电动汽车产业升级”,鸿蒙智行触及15万元级别市场

Core Insights - The launch of the new AITO Wenjie M7 and the introduction of the AITO brand's first model, the Shangjie H5, signify a strategic move by Huawei to enhance its presence in the smart electric vehicle market, targeting a broader consumer base [1][8][12] Group 1: Product Launches - The AITO Wenjie M7 is priced between 279,800 and 379,800 yuan, offering both range-extended and pure electric power options, with a focus on design, space, performance, and safety [5][7] - The Shangjie H5 is positioned for young families, priced between 159,800 and 199,800 yuan, featuring a long range of 1,360 km and advanced smart driving capabilities [8][10] Group 2: Technological Advancements - The Wenjie M7 features a low drag coefficient of 0.249 Cd, a spacious interior, and advanced technology including a 16.1-inch 3K floating central control screen and a 68-inch AR-HUD [5][7] - The Shangjie H5 incorporates Huawei's advanced driving assistance system (ADS4) and offers unique features such as 3D facial recognition and immersive entertainment experiences [10][12] Group 3: Market Positioning - The introduction of the Shangjie H5 fills a gap in the 150,000 yuan market segment, allowing Huawei to reach a wider audience and enhance its competitive edge in the smart electric vehicle sector [12] - The Wenjie M9 has achieved significant market success, with over 240,000 units delivered and maintaining a leading position in the large SUV segment for 18 months [12]