数字技术赋能，《QQ飞车手游》探索“文化+公益”新范式

Group 1 - The gaming industry is evolving into a new digital medium that combines cultural heritage and social responsibility, driven by the ongoing digital wave [1][15] - Tencent's "Gift Donation" event, in collaboration with Tencent Charity and Super Core Players, allows players of "QQ Speed" to participate in charitable activities through in-game donations and actions, supporting the "Future Palette Project" for rural children [1][4][13] - The integration of cultural elements into the game enhances player engagement and fosters emotional connections between players and rural children, showcasing a model for deep cultural and charitable integration in the gaming industry [1][8] Group 2 - The "QQ Speed" game has launched various cultural-themed versions over the past five years, transitioning from simple attempts to systematic practices that enhance cultural transmission and social responsibility [9][12] - The game has successfully implemented a dual empowerment model of cultural dissemination and charitable practice, creating a complete loop of online engagement and offline impact [8][12] - Players are actively involved in the charity process, transforming their emotional resonance into tangible support for public welfare, thereby redefining the role of gaming in society [14][15]