刘一手创始人刘梅：在海外市场，大单品可以吃一辈子红利

Core Insights - Liu Yishou, a Chinese hotpot brand, has expanded internationally for 25 years, with over 80 stores across 20 countries and regions, and more than 8000 sales points for its base ingredients [1][3] Group 1: Market Positioning - The combination of China's speed and its culinary traditions, along with digital transformation, has enhanced the global standing of Chinese cuisine [3] - Popular Chinese food items like baozi, noodles, congee, and various tea drinks are well-suited for international markets [3] Group 2: Competitive Advantages - The core advantage of Chinese cuisine in international markets is its taste, with foreign consumers praising the diverse flavors of Chinese desserts [3] - Chinese restaurant brands can innovate and iterate much faster than their foreign counterparts, creating opportunities in the evolving consumer landscape [3] Group 3: Strategic Approach for International Expansion - Liu Mei outlines a four-step approach for restaurant brands going abroad: understanding overseas markets, selecting countries, determining leadership (the "wolf leader" model), and considering the brand's profit model [3] - The "wolf leader" should possess resilience and a strong learning ability, maintaining curiosity and sensitivity to new knowledge and market dynamics [3]