Ford Motor(US:F) Zhi Tong Cai Jing·2025-09-24 07:21Core Viewpoint - Ford is implementing a promotional strategy to boost F-150 truck sales by offering lower interest rates to low-credit customers, typically reserved for those with better credit ratings [1] Group 1: Sales Strategy - The promotional campaign will last until the end of the month, targeting customers with weaker credit ratings [1] - This initiative aims to enhance sales figures for the F-150 model as the quarter comes to a close [1] Group 2: Cost Management - Ford has previously expressed concerns regarding the impact of tariff policies on its profit margins [1] - The company has absorbed the costs of tariffs on imported steel, aluminum, and auto parts to maintain high sales volumes [1] Group 3: Customer Focus - Ford's spokesperson emphasized the intention to provide opportunities for consumers with less-than-perfect credit ratings to access current optimal interest rates [1] - It is indicated that the low-interest rate offer is not expected to continue beyond the end of this month [1]