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新加坡First Taste公司总经理周鹏邦:中餐出海是大势所趋,供应链本地化非常重要
Sou Hu Cai Jing·2025-09-24 07:23

Group 1 - The core viewpoint is that the entry of restaurant companies into overseas markets is primarily through three mainstream models: direct chain franchising, regional chain franchising, and joint ventures, which directly influence how the supply chain is localized or internationalized [1] - The understanding of the supply chain has evolved beyond just ingredients and sauces; it now encompasses international procurement planning, logistics, distribution, warehousing, and the entire process at the store level, indicating a more complex international supply chain than previously thought [3] - The traditional method of Chinese restaurant brands finding local partners through exhibitions is becoming less viable, and by 2025, relying solely on short-term exhibitions to solve sales issues and find local partners may prove very challenging [3] Group 2 - The importance of local supply chains is increasing, and the ability to find local partners for production, processing, cooperation, and agency services is becoming essential for restaurant companies expanding overseas [3] - Restaurant companies are advised to have their supply chain and R&D departments spend more time in local markets to establish long-term cooperative relationships with various local supply chain partners, rather than focusing solely on headquarters [3] - A higher-level perspective is necessary for viewing the overseas supply chain, emphasizing the need for a long-term development approach rather than relying on past logic to address today's global market challenges [3]