Core Viewpoint - The chip frenzy driven by AI is rapidly spreading from GPUs to storage chips, particularly NAND flash, which is in the early stages of a sustained upward cycle according to Morgan Stanley [1][2] Group 1: Market Dynamics - The storage market, especially NAND flash, is experiencing strong demand driven by AI data centers, leading to significant price increases, with DRAM prices rising by up to 30% [1] - Morgan Stanley's report indicates that the current market is at a critical turning point, with expectations of a recovery cycle for storage prices by 2026 after a double bottom [1][12] - The supply-demand dynamics for flash memory are showing a more pronounced upward potential compared to DRAM and mechanical hard drives due to a sharp shift in supply-demand balance [1][12] Group 2: Price Trends - The report predicts that storage chip pricing may face a "double bottom" scenario, with a rebound followed by a potential decline before entering a sustained upward trend [14] - Contract prices for DRAM and flash memory are expected to rise by 3-8% in Q2 2025, although some categories may see flat or slight declines in Q4 2025 before stronger increases in 2026 [15][18] - Flash memory prices are projected to increase by 15-20% in the first half of 2026 following a near double-digit increase in Q4 2025 [22] Group 3: Demand Drivers - Cloud service providers (CSPs) are placing unprecedented orders for enterprise solid-state drives (eSSD) due to AI inference business and limited mechanical hard drive supply, creating a significant supply gap [18] - Major clients have already placed orders for approximately 200 exabytes (EB) of NL eSSD, with an additional 150 EB related to AI demand, indicating a strong market outlook [19][22] Group 4: Investment Opportunities - Investors are advised to focus on pure flash manufacturers like KIOXIA and SanDisk, as well as major players like Samsung and SK Hynix, which are expected to benefit from the overall strengthening of the storage commodity cycle [1][27][29] - KIOXIA is positioned well in the eSSD market due to its advanced BiCS-8 technology, while SanDisk is expected to benefit significantly from the overall price increases in flash memory [27][28] - Module manufacturers such as Longsys and Phison are also likely to gain from rising flash commodity prices [30]
芯片狂潮向存储蔓延，大摩：NAND好于DRAM，存在显著上涨潜力