向千亿目标冲刺的微短剧，正上演“双城争霸”

Core Insights - The micro-short drama industry is entering a new phase of quality improvement and efficiency enhancement after experiencing explosive growth in the past two years, with the market expected to reach 634.3 billion yuan in 2025, surpassing domestic box office revenues for the first time [1][2][4] - Cities across China are competing to become "micro-short drama capitals," with significant investments in infrastructure, talent cultivation, and resource allocation to leverage the industry's growth for local economic development [1][2][4] - The characteristics of low investment and high returns in micro-short dramas make them attractive to second and third-tier cities, allowing them to participate in a market previously dominated by first-tier cities [4][6] Market Dynamics - The micro-short drama market is projected to grow to 504.4 billion yuan in 2024, with a 25.4% increase in related enterprises in Zhengzhou, totaling over 800, and a 26.6% increase in employment to 24,000 [6][10] - The industry is creating a "content-flow-consumption" closed loop, linking various sectors such as tourism, dining, and e-commerce, thus driving new opportunities for industrial transformation in smaller cities [6][8] Competitive Landscape - Xi'an and Zhengzhou are the leading cities in the micro-short drama sector, with Xi'an having over 600 companies and producing around 60% of the nation's micro-short dramas, while Zhengzhou benefits from lower production costs and a high turnover rate [10][11][13] - Both cities face unique challenges: Xi'an excels in industry scale and content innovation but may struggle with cost efficiency, while Zhengzhou has rapid growth but needs to improve its industry chain completeness and communication mechanisms [13][14] Quality Enhancement - The industry is shifting from rapid expansion to a focus on quality, with initiatives aimed at producing high-quality content and fostering a more diverse range of themes and narratives [15][20] - Platforms like Hongguo are launching programs to support creators in producing premium content, with a goal of releasing around 100 influential micro-short dramas by 2027 [18][20]