Core Viewpoint - The real estate market in China is transitioning into a "stock era," with an increasing proportion of second-hand housing transactions, leading to more rational consumer behavior and heightened expectations for service quality [1] Group 1: Company Initiatives - Beike (BEKE.US/02423.HK) launched the "True Guarantee" service assurance system in Tianjin, which includes 35 service commitments focusing on key areas such as "real housing sources," "fund safety," and "privacy protection" [1] - The platform has implemented three major commitments nationwide: "real housing sources, compensation of 100 yuan for false listings," "no-reason commission refund if the transaction fails," and "advance payment for property debts" [1][2] - Beike has established a 100 million yuan special guarantee fund to ensure quick compensation for consumers in compliant transactions that encounter losses [2] Group 2: Risk Management and Execution - Beike employs a mechanism of "1 standard + 2 capabilities + 100 million yuan guarantee fund" to streamline the transaction process and ensure effective execution of commitments [2] - The platform has achieved a cumulative compensation of 5.56 billion yuan across 376,000 cases from 2001 to August 2025 [2] - As of July 2025, Beike's platform has reached a fund custody ratio of 97.2%, with a cumulative guarantee fund scale of 0.75 trillion yuan [5] Group 3: Market Coverage and Future Plans - The "True Guarantee" commitments have been officially launched in 10 cities, including Zhengzhou, Wuhan, and Nanjing, with plans to expand to approximately 50 out of 76 targeted cities by next year [5] - Beike aims to reduce transaction risk from 0.1% to 0.0006% through strict process control and risk management [5] - The company believes that the "True Guarantee" will be a key competitive advantage in the stock era, enhancing brand image and building a trust-based moat [5]
贝壳推出六项平台级服务承诺 “房款安全，平台兜底”已在10城上线