Zhong Guo Jing Ying Bao·2025-09-24 07:51Core Viewpoint - Geely has launched the Galaxy M9, a large six-seat SUV, at a competitive price range of 173,800 to 238,800 yuan, significantly lowering the market price for this segment and achieving over 23,000 pre-orders within 24 hours of its launch [2][3] Pricing Strategy - The Galaxy M9 targets the family user market at the 200,000 yuan price point, offering larger dimensions and higher configurations compared to competitors like Li Auto L9 and AITO M9 [3] - The pricing strategy aims to create a "high-value" perception among customers, emphasizing quality at a competitive price [2][4] Product Features - The Galaxy M9 features a length of 5.2 meters, a fuel consumption of 4.8L/100km, and a maximum range of 1500 km under CLTC conditions, showcasing its efficiency and spaciousness [3][4] - It is built on the GEA Evo platform and incorporates advanced technologies such as the new generation Raytheon EM-P AI hybrid system and comprehensive autonomous driving capabilities [3][4] Market Positioning - Geely aims to establish the Galaxy M9 as a "hexagonal warrior" that meets all user needs for a large six-seat SUV, focusing on solving pain points and enhancing user experience [4] - The Galaxy brand has achieved significant sales growth, with 110,700 units sold in August, a 173% year-on-year increase, and a cumulative total of 754,100 units sold from January to August, marking a 222% increase [4] Competitive Strategy - Geely's ability to control costs through robust technical capabilities allows it to maintain a "high-quality, low-price" product positioning [5][6] - The company is entering a "harvest period" after substantial R&D investments, which have laid the foundation for improved product quality and experience [6] Future Outlook - Geely plans to launch multiple new models, including the Starry 6 and the fifth-generation Emgrand, to support its revised annual sales target of 3 million units, up from 2.71 million [6]