TikTok跨境卖家最常犯的七个错误

Core Insights - The article discusses common pitfalls faced by TikTok cross-border sellers and emphasizes the importance of avoiding these mistakes to achieve success in the platform's e-commerce landscape. Group 1: Market Positioning - Many sellers lack clear market positioning, leading to scattered resources and ineffective targeting, which hinders system recommendations and customer understanding [1][3] - TikTok is a highly localized platform, and sellers should focus on specific target markets rather than trying to appeal globally [3] Group 2: Product Selection - Sellers often blindly follow trends in product selection, which can result in supply chain issues or missed opportunities as trends fade [5] - It is crucial to select products based on personal strengths and existing supply chains rather than merely chasing trends [5] Group 3: Cultural Awareness - Ignoring local cultural differences can be detrimental, as different markets have varying values and preferences that affect marketing strategies [7] - Understanding regional user preferences, including language and cultural elements, is essential for effective content creation [7] Group 4: Advertising Strategy - Relying solely on advertising for growth is ineffective; organic traffic and account authority should be established first before amplifying with ads [9] - Sellers should view advertising as a tool to enhance existing growth rather than a standalone solution [9] Group 5: Customer Service - Slow customer response times can lead to lost sales and negative reviews, emphasizing the need for efficient customer service operations [11] - A minimum of 7×16 hours of customer service coverage is recommended, along with prepared FAQ templates to improve response efficiency [11] Group 6: Live Streaming - Many new sellers approach live streaming without a script, leading to poor engagement and low conversion rates [13] - Preparing a clear script is essential for maintaining viewer interest and guiding them through the sales process [13] Group 7: After-Sales Service - Neglecting after-sales processes can result in customer complaints and negative feedback, which TikTok strictly monitors [15] - Establishing clear return and refund policies, along with a defined after-sales process, is crucial for maintaining customer satisfaction [15] Conclusion - TikTok presents significant opportunities for cross-border sellers, but success requires careful attention to detail and avoidance of common operational pitfalls [17][18]