3 6 Ke·2025-09-24 08:20Core Viewpoint - NetEase's MMORPG game "The Legend of the Condor Heroes" will officially cease operations on November 24, 2024, after 545 days of operation, primarily due to the expiration of the "Condor Trilogy" IP copyright and adjustments in operational strategy [1][3]. Group 1: Game Development and Launch - "The Legend of the Condor Heroes" was in development for six years and was launched on March 28, 2024, with high expectations for its long-term narrative spanning 150 years [4]. - The game faced significant player criticism post-launch, including issues with character modeling, core combat experience, and severe mobile optimization problems, leading to an 80% loss of mobile users at launch [6]. Group 2: Performance and Adjustments - Initially, the game reached a peak ranking of 15 on the iOS sales chart but quickly fell out of rankings within a month, dropping to over 100 within two months [6]. - A new producer was appointed on May 24, 2024, leading to a major overhaul of the game, which included a comprehensive "reconstruction plan" addressing various aspects such as graphics, combat systems, and gameplay mechanics [8][12]. Group 3: Changes in Game Design - The game underwent a complete reset of its art style and martial arts system, shifting from a "combo chain" design to a more traditional attack and skill-based combat model, aimed at lowering the entry barrier for players [12]. - The focus of the game shifted significantly, with less emphasis on narrative and more on core gameplay elements like PVE, PVP, and character progression [14]. Group 4: Commercial Performance - The 2.0 version of the game, launched after extensive revisions, only managed to reach a peak of 64 on the iOS sales chart, indicating ongoing struggles despite improvements [16]. - Following the release of a major update, "Hua Shan Lun Jian," the game achieved a new high in commercial performance, reaching 52 on the iOS free chart and 63 on the sales chart [16]. Group 5: Industry Context - The journey of "The Legend of the Condor Heroes" reflects the intense competition and changing landscape of the gaming industry, highlighting the challenges faced by products in a saturated market [18].