甘棠明善餐饮管理集团副总裁陈婷：单打独斗冲击海外市场，成功率非常小

Group 1 - The core viewpoint emphasizes that restaurant brands must clearly define their purpose for international expansion, as merely opening one or two locations is insufficient for success [1] - Successful international expansion requires standardized and chain-oriented capabilities, along with a professional management team to support systematic operations [1] - The likelihood of success diminishes significantly if a restaurant brand attempts to expand internationally in a solo manner without a strong organizational foundation [1] Group 2 - It is highlighted that a one-size-fits-all menu approach is ineffective, even within the Chinese market, and adjustments must be made for different regional tastes [3] - For Chinese restaurants venturing abroad, it is essential to adapt to local flavors through original research and development while retaining signature dishes [3] - The global expansion mission of the company is to deliver delicious, healthy, and high-quality grilled fish while maintaining authenticity and adjusting flavors to suit local consumer preferences [3]