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免年费政策推出不到一天,高德单日新入驻餐饮商家数大涨631%
Guan Cha Zhe Wang·2025-09-24 09:13

Core Insights - Gaode announced a one-year waiver of entry fees for all restaurant merchants nationwide, along with digital support services such as traffic subsidies and dedicated customer service [1] - The initiative led to a 631% increase in new restaurant merchants joining Gaode on the first day, setting a historical peak [1] - The support policy is open to all restaurant merchants regardless of size, with a significant surge in inquiries from both large establishments and small family-run businesses [1] Summary by Categories Company Initiatives - Gaode has implemented three major support measures within two weeks, including the launch of the "Gaode Street Ranking" to build a new offline service credit system and the "Smoke Fire Good Store Support Plan" with over 1 billion yuan in subsidies [1] - The latest initiative allows restaurant merchants to save up to 4,800 yuan in the first-year entry fee while receiving additional support services [1] User Engagement - Gaode's daily active users (DAU) have surpassed 170 million, indicating strong platform engagement [2] - The "Gaode Street Ranking" saw over 40 million users on its first day, with a 187% increase in traffic for featured small stores within the first week [2] Market Impact - The rapid increase in merchant inquiries and registrations reflects a high demand for zero-cost store openings and free digital services, particularly in anticipation of the upcoming Golden Week [1]