Nike's 2025 Comeback: How the Sneaker Stock Is Approaching Break-Even

Core Insights - Nike's stock has shown significant recovery, closing just under $71 after dropping below $54 in April, although it remains over a third below its 2023 closing price [1][5] - Analysts are optimistic about Nike's turnaround, with some projecting the stock could reach triple-digit prices for the first time since March 2024 [1][5] Group 1: Stock Performance - Nike's shares finished 2024 above $75, indicating a strong recovery from earlier lows [1] - The stock is still significantly below its 2023 close, but has nearly reached break-even for 2025 as investor confidence grows [5] - Wall Street analysts have raised their mean price target to above $80, reflecting improved sentiment [3][6] Group 2: Analyst Outlook - Baird analysts have labeled Nike a "fresh pick," suggesting potential for guidance-beating results in upcoming earnings [3][6] - Bank of America has a price target of $84, while Baird sees potential for the stock to exceed $100 within 18-24 months [6][7] - Some analysts remain cautious, with Morgan Stanley raising its target only to $70, indicating mixed outlooks among analysts [7] Group 3: Company Strategy - Nike has been actively working on its turnaround strategy, focusing on inventory management, sales quality, and product innovation as key indicators of progress [6] - The company is preparing for a quarterly update, which is anticipated to reflect improvements in performance [3]