Sou Hu Cai Jing·2025-09-24 09:19Core Viewpoint - Agricultural Bank of China, in collaboration with China UnionPay, launched a joint initiative to boost county-level consumption during the eighth Chinese Farmers' Harvest Festival, aligning with the national rural revitalization strategy [1][7]. Group 1: Event Overview - The launch event took place in Changde, Hunan, featuring participation from government departments, financial institutions, and corporate partners to activate county-level consumption potential [1][2]. - The theme of the event was "Golden Autumn Celebrating Harvest, Enjoying Beneficial Life," with various promotional activities and partnerships aimed at enhancing consumer engagement [2][5]. Group 2: Key Initiatives - Agricultural Bank introduced "Ten Beneficial Measures" to stimulate county-level consumption, focusing on aspects such as commercial district development, product innovation, credit support, and cultural tourism [7]. - The bank aims to develop commercial districts by leveraging its extensive network of over 30,000 offline merchants in counties, addressing diverse consumer needs [7]. - Innovative products like the "Beneficial Life Card" were launched to cater to local consumption habits, offering cashback and fee waivers to stimulate spending [8]. - The bank is expanding credit support for large purchases, promoting installment plans for automobiles and home renovations, and conducting over 600 "micro car exhibitions" in various counties [9]. - The initiative also supports cultural and tourism consumption by aligning with the Ministry of Culture and Tourism's action plan, organizing "County Tourism Festivals" to attract consumers to rural areas [9].