HAIER SMART HOME(SH:600690) Sou Hu Wang·2025-09-24 09:43Core Insights - The global television industry is experiencing sluggish growth, with a projected decline of 1.1% in global TV shipments by 2025, according to TrendForce [1] - Despite the overall market challenges, Haier TV has achieved remarkable growth in the Pakistani market, with a sales volume increase of 22% and a sales revenue increase of 32% from January to August 2025, outperforming the industry [1] Group 1 - Haier TV's strong performance in Pakistan is part of a broader trend of high-quality global growth, with similar success observed in the Philippines, where Haier TV's sales grew by 38% in August, significantly outpacing the overall market growth of 8.7% [3] - The company's ability to achieve growth in various markets is attributed to its unwavering commitment to globalization and high-end transformation strategies, focusing on providing technologically advanced and well-designed products [3][4] - Strategic partnerships, such as the collaboration with the leading local distributor Abenson in the Philippines, have enhanced brand visibility and market coverage, contributing to Haier's competitive edge [3] Group 2 - Haier TV's success is a result of its forward-looking global strategy and high-end transformation, as well as its innovative approach centered on local market needs and consumer demands [4] - The company's continuous market achievements not only solidify its leading position but also provide a successful model for Chinese brands in their global operations [4]