Hua Xia Shi Bao·2025-09-24 09:42Company Overview - Li Ning, founded in 1990 by the "Prince of Gymnastics" Li Ning, is a professional sports brand focusing on athletic and leisure footwear, apparel, accessories, and equipment, successfully listed in Hong Kong in 2004 [2] - The company emphasizes enhancing product experience, sports experience, and purchasing experience, creating the "Li Ning Experience Value" [2] - Li Ning has a history of sponsoring major sports events, including the Asian Games and the Olympic Games, and will partner with the Chinese Olympic Committee for sports apparel from 2025 to 2028 [2] - The company has been recognized for its ESG practices, achieving a MSCI ESG rating of BBB and ranking 15th in the "Kantar BrandZ Top 50 Sustainable Brands" list in 2024 [2] Quality Control Practices - Li Ning views product quality as essential, implementing strict quality supervision throughout the production process [3] - The company has established a joint inspection team that conducts quarterly quality audits of warehouses and requires suppliers to sign compliance declarations [3] - Products undergo testing based on national standards before market release, with immediate corrective actions for any non-compliant products [3] After-Sales and Material Quality Monitoring - Li Ning has a robust customer complaint management system, continuously updating processes based on legal changes to ensure effective resolution of quality issues [4] - The company operates a central laboratory equipped with 292 advanced instruments for comprehensive material testing across various dimensions [4] - In 2024, Li Ning participated in 11 national and industry standard consultations and is committed to reducing product carbon footprints through the application of eco-friendly technologies [4]