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方正证券:维持阿里巴巴-W(09988)“强烈推荐“评级 关注大促淘天表现与超预期可能
Zhi Tong Cai Jing·2025-09-24 09:51

Core Viewpoint - Fangzheng Securities maintains a "strong buy" rating for Alibaba-W (09988), highlighting the company's successful integration of instant retail and e-commerce, as well as rapid growth in its cloud business, which opens up a second growth curve [1] Group 1: Financial Projections - The company is expected to achieve revenues of 1,058.6 billion, 1,169.0 billion, and 1,269.9 billion yuan for the fiscal years 2026, 2027, and 2028 respectively, with net profits of 111.6 billion, 145.1 billion, and 173.7 billion yuan [1] Group 2: Strategic Developments - Alibaba has restructured its business from a 1+6+N model to four major segments, completing the strategic integration of Taotian Group, Ele.me, and Fliggy, thereby creating Alibaba China E-commerce Group [2] - The launch of the Taobao membership system integrates member benefits across various Alibaba resources, leading to a significant increase in the 88VIP user base, which reached over 53 million, reflecting a double-digit year-on-year growth [2] Group 3: User Engagement and Traffic - The introduction of Flash Purchase integrates high-frequency scenarios such as takeout, travel, and local life with e-commerce, enhancing daily active users on Taobao and fulfilling one-stop shopping needs [2] - In August, the average daily orders for instant retail reached 80 million, contributing to a 20% increase in monthly active users on the Taobao app, which in turn boosted advertising and customer management revenue [2] Group 4: AI and Efficiency - Alibaba is leading in AI investment within the industry, with e-commerce being a key application area. The recent launch of the "Wanshangtai AI Unlimited" aims to provide merchants with a smarter and more reliable AI partner for operational efficiency and growth [3]