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咖啡99元,面包128元,“主理人”门店为何一死一大片?
Hu Xiu·2025-09-24 10:03

Core Insights - The article discusses the rising trend of unique and high-priced food and beverage establishments, highlighting the peculiar pricing strategies and the experiences they offer [1] - It raises questions about the sustainability of the "main operator" model and the characteristics of these stores that have led to both popularity and criticism [1] Group 1: Pricing and Offerings - Coffee priced at 99 yuan, bread at 128 yuan, and clothing at 799 yuan exemplifies the high-cost offerings of these establishments [1] - The necessity of making reservations for a cup of coffee indicates a shift in consumer behavior and expectations [1] Group 2: Business Model and Challenges - The "main operator" model has gained traction, but it faces scrutiny regarding its viability and the potential for financial losses, as evidenced by a reported loss of 650,000 yuan leading to a closure [1] - The article suggests that while these stores can be entertaining and innovative, they also attract widespread criticism on social media platforms [1]