Group 1 - The event "China Farmers' Harvest Festival" in Jiangxi showcased the integration of night economy and agricultural prosperity, highlighting a new narrative of consumption and industry in the region [1][4] - The festival featured various cultural performances and local delicacies, with significant participation from farmers, emphasizing the connection between traditional agriculture and modern consumer culture [3][6] - The event saw a surge in online and offline sales, with a 50% increase in online traffic and a doubling of offline orders, indicating a robust consumer response [3][6] Group 2 - The festival served as a platform for promoting local agricultural products and cultural heritage, with 16 intangible cultural heritage skills on display, reinforcing the region's cultural identity [3][6] - Legal education initiatives were introduced to protect farmers' rights, demonstrating a commitment to sustainable rural development and consumer protection [4][6] - The county is focusing on "industrial prosperity, brand benefits, and consumer wealth" as part of its reform agenda, aiming to enhance the agricultural civilization in the new era [6][8]
江西永修:消费夜经济 产业促丰收
Sou Hu Cai Jing·2025-09-24 10:46