强力整治直播电商乱象，国家出手！平台管控不力将被立案查处

Core Viewpoint - The regulatory authority is intensifying efforts to address issues of false marketing and counterfeit products in the live e-commerce sector, implementing a comprehensive regulatory framework that includes increased frequency and intensity of product quality and food safety inspections [1][2]. Group 1: Regulatory Actions - The State Administration for Market Regulation (SAMR) plans to strengthen the oversight of live e-commerce, focusing on the prominent issues of false marketing and counterfeit goods [2]. - There will be an increase in the frequency and intensity of special inspections related to product quality and food safety in the live e-commerce sector [2]. - A comprehensive regulatory system will be established, involving online detection and offline investigation, as well as online management of offline issues [2][3]. Group 2: Compliance and Accountability - Live e-commerce platforms will be scrutinized for failing to perform due diligence in verifying the qualifications of operators and for not taking action against violations of consumer rights [3]. - The regulatory authority will collaborate with multiple departments to enhance information sharing, risk assessment, and regulatory coordination to tackle challenges in cross-industry and cross-regional oversight [3]. - Local regulatory responsibilities will be reinforced, with a focus on serious cases being escalated for higher-level oversight and coordination [3].