Sou Hu Cai Jing·2025-09-24 10:57Core Viewpoint - Quantum Song (QSG) is diversifying its business by launching the WAKUKU brand in collaboration with Lehua Entertainment, targeting the young consumer market while continuing its focus on online investment education for the elderly [1][6]. Group 1: Business Strategy and Developments - Quantum Song has shifted its focus to younger consumers by introducing the WAKUKU brand, a trendy toy IP developed in partnership with Lehua Entertainment [1][6]. - The company acquired a 61% stake in Shenzhen Yiqi Culture Co., the parent company of WAKUKU, for 240 million yuan, and later announced a full acquisition [6][7]. - WAKUKU's branding and operations are fully managed by Lehua Entertainment, which holds a 51% stake in the joint venture established with Yiqi Culture [7][8]. Group 2: Market Performance and Financials - The toy market, particularly the trendy toy segment, has gained significant attention, with LABUBU's success boosting the market's profile [2][3]. - WAKUKU's plush blind box products are priced between 59-98 yuan, approximately two-thirds the price of LABUBU's products [5]. - In the second quarter of 2025, Quantum Song's toy business generated 65.78 million yuan in revenue, with WAKUKU contributing 43 million yuan in just three months [8]. - The company anticipates its toy business revenue to reach between 1 billion to 1.1 billion yuan in the first quarter of the 2026 fiscal year, and between 7.5 billion to 8 billion yuan for the entire fiscal year [8].