SANYUAN(SH:600429) Zhong Guo Jing Ji Wang·2025-09-24 11:26Core Insights - The launch of "Sanyuan Beijing Fresh Milk" and the appointment of actor Ge You as the brand ambassador signify a dual effort in product and brand enhancement by Sanyuan Foods, reflecting a comprehensive transformation under new leadership [1][2][4] Product Development - "Sanyuan Beijing Fresh Milk" features an upgraded protein content of 3.5g, addressing consumer demand for high-quality fresh milk and providing a competitive edge in the market [4][5] - The product is backed by a commitment to "100% self-owned milk source," ensuring full control over the supply chain from breeding to processing, which enhances consumer trust in product safety and quality [4][6] Brand Strategy - The collaboration with Ge You, a cultural icon in Beijing, aims to strengthen the emotional connection between the brand and consumers, leveraging nostalgia and cultural resonance to enhance brand recognition [2][3][7] - The dual approach of launching a new product alongside a well-known ambassador is a key part of Sanyuan Foods' strategy to reshape its brand and drive high-quality development [7][10] Organizational Changes - Recent leadership changes, including the appointment of new executives, are part of a systematic restructuring aimed at optimizing organizational efficiency and enhancing strategic direction [8][9] - The company is adopting a more flexible and open strategic layout, focusing on innovation and brand upgrades to meet the challenges of a competitive market [9][10] Market Positioning - Sanyuan Foods is actively expanding its market presence by enhancing its product offerings and exploring new sales channels, including e-commerce and community group buying, to achieve comprehensive market coverage [10]