时隔六年重启渠道整合，福特中国的销量困局与转型焦虑

Core Insights - Ford China announced the establishment of Ford Sales Service Company in Shanghai, merging the sales and service operations of Jiangling Ford and Changan Ford to address ongoing challenges in the Chinese market [1][3] - The integration aims to reduce internal competition and enhance dealer profitability, but experts suggest that Ford must also invest in product strength and optimize supply chains to achieve long-term success [1][10] Group 1: Strategic Adjustments - The newly formed Ford Sales Service Company will manage marketing, sales, and service for Ford's passenger cars and pickups in China, with Jiangling Ford entrusting the company for distribution services [3] - The integration will consolidate approximately 110 Jiangling Ford dealerships and 270 Changan Ford dealerships into around 300, depending on future planning [3][10] Group 2: Market Performance - Ford's sales in China have been declining, with Changan Ford experiencing a drop in sales for several consecutive months, leading to the closure of some dealerships [7][8] - In Q2 2025, Ford reported revenue of $50.184 billion, a 4.97% increase, but net profit turned to a loss of $36 million, marking a downward trend for two consecutive years [7] Group 3: Electric Vehicle Challenges - Ford's electric vehicle segment has faced significant losses, with a reported $5.1 billion loss in 2024 and $1.3 billion in Q2 2025 [8][9] - The company is investing an additional $5 billion to enhance its electric vehicle offerings, including a new electric vehicle platform and models [9] Group 4: Future Outlook - Experts emphasize the need for Ford to improve product strength and develop electric or hybrid models tailored to the Chinese market, while also enhancing brand marketing and exploring direct or online sales models [10]