Hua Er Jie Jian Wen·2025-09-24 11:47Core Viewpoint - The new regulations introduced by the market regulatory authority aim to standardize the service management of food delivery platforms, addressing issues such as platform fees and promotional practices, thereby promoting fair competition among platform companies [1][4]. Group 1: Regulatory Changes - The new draft regulations limit the fees that delivery platforms can charge merchants, prohibiting platforms from forcing merchants to share promotional costs and requiring the establishment of a mechanism to reduce technical service fees [1][5]. - The regulations emphasize transparency in platform fees, detailing requirements for publicizing fee structures and preventing opaque charging practices [5]. - The introduction of these regulations marks a formal response to the chaotic competition in the food delivery industry, which has intensified since the summer of this year [4][6]. Group 2: Impact on Merchants - The regulations aim to alleviate the financial burden on merchants, who have been pressured into aggressive promotional strategies due to competition among platforms [6]. - The draft explicitly prohibits platforms from mandating or indirectly coercing merchants into participating in price promotions, which could further protect merchants' profit margins [6]. Group 3: Consumer and Food Safety - The regulations address issues such as "ghost kitchens," requiring merchants to provide valid business licenses and undergo thorough verification processes to ensure food safety [7]. - A new mechanism for order management will be implemented to prevent "order overload" situations, enhancing consumer experience and safety [7]. Group 4: Delivery Personnel Rights - The draft regulations focus on the rights of delivery personnel, mandating fair compensation and reasonable working hours to prevent overwork and health risks [8]. - Platforms are required to implement fatigue alerts for delivery personnel who have been working for over four hours continuously, ensuring their well-being [8].