金九银十！楼市能否把握2025年冲刺机会？

Core Insights - The real estate market is experiencing a downturn despite the traditional peak season of "Golden September and Silver October" [1][5] - Second-hand housing prices continue to decline, with a 0.19% month-on-month drop and a 0.98% year-on-year drop in Chengdu, indicating a broader national trend [1] - New housing sales area has decreased by 4.7% year-on-year, reflecting ongoing market sluggishness [3] Market Dynamics - Despite the overall decline, some popular new projects in first and second-tier cities are selling out quickly, suggesting a structural adjustment in the market [5] - Local policies are being optimized to boost market confidence, such as changes in housing fund policies in Chengdu that lower down payment requirements and increase loan limits for affordable housing [5][8] - New regulations in cities like Beijing and Shanghai aim to attract more buyers by easing restrictions on single individuals and non-local residents [8] Future Outlook - Experts express skepticism about the vitality of this year's "Golden September and Silver October" due to a weak supply environment [8] - However, companies are encouraged to enhance marketing efforts to stimulate demand, with projections indicating that 23 new projects with 1,500 units are expected to launch in Chengdu in September [8] - The overall sentiment in the real estate market may improve as policies and pricing strategies take effect, potentially leading to a more favorable environment for both companies and buyers in 2025 [8]