Group 1 - The National Day film market is bustling with 14 films scheduled for release, but the pre-sale box office is disappointing, only reaching 750 million+ as of September 24 [1][5] - The pre-sale box office for the National Day period is only 768 million, with the top three films being "Assassination Novelist 2," "Three Kingdoms: The First Sky," and "Volunteers: Blood and Peace" [5][12] - The competition among the films is intense, but the overall market performance is lackluster, indicating a potentially bleak outcome for the National Day box office [12][13] Group 2 - The films scheduled for National Day showcase a diverse range of genres, moving away from a focus on patriotic themes, with only one war film present [3][17] - Major film companies such as Huace, Light Media, and China Film are involved, which enhances the quality and marketing of the films [3][4] - The audience's interest appears low, with many viewers still hesitant to commit to watching films, influenced by both the films' appeal and competing entertainment options [14][16] Group 3 - "Assassination Novelist 2" is positioned as a strong contender for box office success due to its established IP and star-studded cast [5][10] - "Three Kingdoms: The First Sky" is the first officially announced animated film based on the Three Kingdoms, but it may face challenges in attracting a broad audience [8][10] - The only patriotic film, "Volunteers: Blood and Peace," has some market potential but may struggle due to the declining interest in such themes [10][13] Group 4 - The National Day holiday coincides with various outdoor events, such as music festivals, which may divert potential moviegoers [16] - Historical trends suggest that pre-sale figures do not always predict final box office performance, as seen in previous successful films that gained traction post-release [16][17] - The overall sentiment indicates that despite a rich variety of films, the current audience engagement is low, and the market outlook for the National Day box office remains uncertain [17]
国庆档预售低迷:大厂扎堆、题材放开,电影票仍然卖不动?