我可能是全网最晚写这波品牌翻车的，就言简意赅地说说

Group 1 - The core issue in recent brand failures is the imbalance in breaking the circle, where brands face internal structural conflicts exacerbated by external black swan events [2][3] - Brands must balance the needs and values of original users and pillar users, as these two groups often have different expectations and contributions to the brand [4][6] - The failure of brands like Arc'teryx and others can be attributed to neglecting the values of original users while focusing on the narratives appealing to pillar users [6][10] Group 2 - Brands should maintain a steadfast commitment to the values of original users, even if they contribute less to revenue and market share [9][12] - A product matrix should be utilized to cater to the diverse needs of different user groups while preserving the brand's core promises [11][13] - Brands should avoid downward compatibility with lower-tier brands to maintain their prestige and market position [14][23] Group 3 - Brands must manage user expectations carefully, ensuring that the perceived value aligns with the actual product and service offerings [26][28] - Misalignment of user expectations can lead to significant backlash, as seen in the cases of Xibei and others [24][30] - Brands should actively engage with their original users to explain and clarify during crises, rather than solely relying on public statements [39] Group 4 - Entering opposing user segments can be beneficial, but brands must do so cautiously to avoid alienating their core audience [29][35] - Recent failures highlight the sensitivity of brand positioning, especially regarding gender and social identity [33][36] - Successful brands, like Xiaomi, demonstrate the importance of low-key approaches when appealing to new demographics without alienating existing ones [34] Group 5 - Brands should quickly dissociate from negative concepts and focus on addressing specific criticisms rather than engaging in self-justification [37][38] - Maintaining deep communication with original users is crucial for brand loyalty and crisis management [39]