SUNING.COM(SZ:002024) Sou Hu Cai Jing·2025-09-24 12:54Core Viewpoint - The launch of the "National Holiday Enjoy National Subsidy" campaign by Suning in Shandong aims to reshape the home appliance retail landscape and enhance market coverage and service capabilities during the peak consumption season of "Golden September and Silver October" [3][4]. Group 1: Campaign Launch and Store Openings - Suning officially starts the National Holiday subsidy season on September 26, with the grand opening of the first Suning Pro Super Flagship Store in Jinan and the first Suning Home store in Jining [1][4]. - The event was attended by key figures from the Shandong Home Appliance Industry Association and local government, highlighting the significance of the new store openings [1][3]. Group 2: Subsidy and Promotions - Suning offers substantial subsidies, with up to 50% off through various channels including national, factory, and bank subsidies, along with promotional gifts for purchases over certain amounts [4][11]. - Specific promotions include discounts on popular appliances such as a 12 kg washing machine for 999 yuan and a new energy-efficient air conditioner for 1599 yuan [4][11]. Group 3: Store Features and Consumer Experience - The Suning Pro store features over 10,000 square meters of smart living experience space, including unique areas for social interaction and family activities, targeting younger consumers [8][9]. - The Jining Suning Home store focuses on self-selected quality products and offers interactive experiences like free clothing care and food baking [9][12]. Group 4: Strategic Development - Suning's strategy in Shandong is to deepen its market presence from core cities to regional economic centers, creating a multi-layered and comprehensive network [11]. - The company emphasizes the integration of online and offline services to provide consumers with complete home appliance and home decoration solutions [11][12].