Core Viewpoint - The critical shift in the critical illness insurance market is highlighted by the emergence of short-term high-leverage products, which are challenging the traditional long-term critical illness insurance due to their lower premiums and broader coverage [1][3]. Group 1: Market Dynamics - The critical illness insurance market has experienced a significant downturn since the introduction of new definitions in 2021, leading to a sharp decline in sales and a loss of market dominance [3][4]. - New products, such as short-term critical illness insurance with high coverage for low premiums, are being launched by various internet insurance platforms in collaboration with insurance companies [4][5]. - The rise of affordable products like "惠民保" and "百万医疗险" has intensified competition, pushing traditional critical illness insurance to the margins [1][3]. Group 2: Product Characteristics - Short-term critical illness insurance typically offers high coverage at low premiums, with examples showing a monthly premium of only 79 yuan for a 1 million yuan coverage plan [4][5]. - These products are designed to alleviate the high cost of traditional critical illness insurance, making coverage accessible to a broader audience [4][6]. - The main distinction between short-term and long-term critical illness insurance lies in their duration, pricing, coverage responsibilities, and target demographics [5][6]. Group 3: Consumer Considerations - Long-term critical illness insurance is more suitable for individuals with stable financial situations and higher health risk needs, while short-term options cater to younger individuals or those with specific coverage needs [6][7]. - The uncertainty of renewability and increasing premiums with age are significant drawbacks of short-term critical illness insurance, making it less appealing for long-term risk management [6][7]. - Industry experts believe that while short-term products may serve as entry-level coverage, long-term critical illness insurance remains essential for comprehensive health risk management [7][8].
进入“百元保百万”时代，杠杆率改变能否重构重疾险市场？