DZCM(SH:603999) Zheng Quan Ri Bao Zhi Sheng·2025-09-24 13:10Core Viewpoint - Reader Publishing Media Co., Ltd. is actively restructuring its assets to enhance operational efficiency and focus on core business areas, reflecting a broader trend in the reform of state-owned cultural enterprises [1][2]. Group 1: Asset Adjustments - The company announced a series of asset adjustments, including the exit from a 60% stake in Beijing Wangcai Media Advertising Co., Ltd. due to its poor performance and lack of synergy with the main business, with a reduction in capital valued at 20.3354 million yuan [1]. - The transfer of 57.14% equity in Reader Cultural Communication Co., Ltd. to Reader Cultural Tourism Co., Ltd. for 21.1658 million yuan is part of a related transaction aimed at enhancing operational management and promoting specialized business development [2]. Group 2: Strategic Focus - The company is also transferring 100% of the equity in Reader (Shanghai) Cultural Creative Co., Ltd. and 50% of Reader Rongchuang Technology (Beijing) Co., Ltd. to its wholly-owned subsidiary Beijing Reader Tianyuan Cultural Communication Co., Ltd. This move aims to strengthen brand operations and digital transformation efforts [2]. - The restructuring aligns with the current trend of state-owned cultural enterprises focusing on asset quality and operational efficiency through evaluation, divestment, and integration [2].