谈B端渠道规划、巩固上海市场份额，光明乳业管理层这样说

Core Viewpoint - The dairy industry is currently experiencing a structural adjustment characterized by oversupply, leading to frequent discounts and promotional activities among major brands. Despite short-term challenges, the long-term fundamentals of the industry remain positive [1][2]. Group 1: Company Performance - In the first half of the year, the company's total revenue reached 12.472 billion yuan, with a net profit attributable to shareholders of 217 million yuan [1]. - The company's revenue from the Shanghai region was 3.488 billion yuan, while revenue from outside Shanghai was 4.986 billion yuan, and overseas market revenue was 3.936 billion yuan [2]. Group 2: Market Strategy - The company plans to enhance its market presence against national brands like Mengniu and Yili by focusing on product innovation, channel expansion, and brand strengthening [2]. - New product launches include "Youbei 5.0 Super Fresh Milk" and "Nanofiltration High-Protein Milk," aimed at diversifying the product range and meeting consumer demands [2]. Group 3: Industry Trends - The dairy industry faces competition not only from similar companies but also from the rising popularity of ready-to-drink tea beverages, which are seen as substitutes for liquid milk [3]. - There is a growing demand for dairy products from coffee and tea chains, prompting companies to explore B2B opportunities, as seen with partnerships like the one between the company and Manner Coffee [3].