Sou Hu Cai Jing·2025-09-24 15:00Core Viewpoint - Domestic gold jewelry prices have surpassed 1100 yuan per gram, reflecting a significant increase in both international and domestic gold prices, with expectations for continued upward momentum in the fourth quarter [1][2][12]. Price Trends - As of September 24, 2023, the price of pure gold jewelry from the brand Chow Sang Sang reached 1105 yuan per gram, while another brand, Chow Tai Fook, reported prices close to 1100 yuan at 1098 yuan per gram [3][5]. - The Shanghai Gold Exchange's Au99.99 contract price hit a historical high of 856.80 yuan per gram on September 24, marking a nearly 10% increase since September and a cumulative rise of nearly 40% for the year [8]. Market Drivers - The recent surge in gold prices is attributed to a shift in market sentiment following the release of poor U.S. non-farm payroll data on August 1, which led to a reassessment of interest rate expectations. The market is now anticipating a resumption of the rate-cutting cycle [10]. - Additional factors contributing to the price increase include President Trump's comments regarding the Federal Reserve's independence and potential changes in its leadership, which have heightened market volatility and increased gold's appeal as a safe-haven asset [10][12]. Future Outlook - Analysts predict that the upward trend in gold prices will continue into the fourth quarter, driven by ongoing expectations of interest rate cuts and potential changes in Federal Reserve leadership. The market has not fully priced in the anticipated rate cuts, suggesting further room for growth [12]. - The long-term outlook for gold remains positive, with expectations that U.S. debt levels and geopolitical uncertainties will continue to support higher gold prices [12].