TENCENT(HK:00700) Zhong Guo Jing Ji Wang·2025-09-24 16:07Core Insights - The article discusses the innovative intersection of gaming and public welfare, particularly through the initiative "Game Gift Donation" and "Squirrel Charity Market" launched during the 2025 event of "Run! Cookie Man: Kingdom" [1][2][3] Group 1: Innovative Interaction and Sustainable Participation Mechanism - The initiative aims to create a sustainable participation mechanism by integrating gaming with public welfare, allowing continuous user engagement [2][3] - The "Game Gift Donation" activity allows players to donate 6 yuan to receive exclusive in-game skins based on children's artwork, with all proceeds supporting the "Future Palette Plan" for rural children's art education [2][3] - The "Squirrel Charity Market" enables players to exchange in-game resources for charity tokens, which can be used to contribute to building real-life art classrooms when certain goals are met [3][5] Group 2: Emotional Resonance and Value Creation - The initiative fosters a two-way emotional connection between players and children, transforming children's artwork into in-game content, thus enhancing their self-worth and creativity [10][11] - Players gain unique game content and emotional memories through their participation in public welfare, creating a sense of community and shared purpose [10][11] - The project exemplifies a new model of public welfare that transcends traditional donor-recipient dynamics, allowing all participants to find their place and voice within the ecosystem [11] Group 3: Long-term Impact and Cultural Significance - The initiative not only provides material support but also nurtures the spirit of creativity among rural children, emphasizing the importance of art education [6][10] - The "Future Palette Plan" aims to continue providing art resources and courses that integrate intangible cultural heritage, further enhancing children's cultural confidence and creativity [9][11] - The project illustrates the potential of "Run! Cookie Man: Kingdom" as a social medium that merges resources and emotions, achieving a synergy between commercial and social value [11]