数字营销驱动民营经济 京津冀制造业数字营销产教融合共同体在津成立

Core Viewpoint - The establishment of the Beijing-Tianjin-Hebei Manufacturing Digital Marketing Industry-Education Integration Community aims to enhance the high-quality development of the private economy through digital marketing innovation and cross-border e-commerce model upgrades [2][4]. Group 1: Establishment of the Community - The Beijing-Tianjin-Hebei Manufacturing Digital Marketing Industry-Education Integration Community was officially established, integrating resources from government, academia, and enterprises to create a comprehensive platform for talent cultivation in digital marketing and cross-border e-commerce [4][6]. - The community's formation signifies a deep integration of multi-party resources, focusing on the training of talents in digital marketing and cross-border e-commerce [4]. Group 2: Key Presentations and Insights - Zhang Xiubin from BlueFocus Group discussed the impact of AI technology on reconstructing the marketing value chain, addressing traditional marketing challenges in efficiency, precision, and cost [4]. - Representatives from Lenovo Group and JD Industrial shared insights on AI-driven manufacturing transformation and the role of digital marketing in helping enterprises expand internationally [4]. Group 3: Collaborative Projects and Agreements - Multiple agreements were signed among community members, upstream and downstream enterprises, and the Hexi District government to strengthen industrial chain collaboration and promote win-win development [5][6]. - The signing of the Hexi District digital marketing cooperation project aims to enhance the ecological support for cross-border e-commerce, providing a better growth environment for private enterprises [6].