远离“造神”陷阱！59岁人设接连翻车的于东来，给所有人提了个醒

Core Viewpoint - The article discusses the rapid decline of public figures' reputations, particularly focusing on Yu Donglai, founder of Pang Donglai Supermarket, who has faced significant backlash for his recent comments, highlighting the fragile nature of idolization in the internet age [1][3][5]. Group 1: Yu Donglai's Business Philosophy - Yu Donglai's business model is characterized by a refusal to engage in cutthroat price competition and a commitment to providing exceptional employee benefits, including annual salary increases and guaranteed holiday breaks [1]. - His philanthropic actions, such as donating to national defense and participating in disaster relief during the Zhengzhou floods, contributed to his reputation as a "conscience of the business world" [1]. Group 2: Public Expectations and Criticism - The public's expectations of idol figures are often excessively high, leading to a swift fall from grace when their actions or statements deviate from these expectations [3][5]. - The article cites other examples of public figures, such as Dong Mingzhu and Lei Jun, who have similarly experienced dramatic shifts in public perception, illustrating a broader societal trend [3]. Group 3: Psychological Insights - Social psychology suggests that while people desire to create idealized idols, they struggle to accept the ordinary traits of these figures, leading to a binary judgment system [5]. - The phenomenon of "idol-making" is deemed unreasonable, as entrepreneurs inevitably possess cognitive limitations, reflecting unrealistic societal expectations for moral perfection [5]. Group 4: Call for Rational Perspective - The article advocates for a more rational approach to viewing public figures, recognizing their business achievements and social contributions while accepting their human flaws [6]. - It emphasizes the need for society to move away from creating perfect illusions and instead embrace authenticity in public figures, as exemplified by Yu Donglai's fall from grace [6].