Honda ends production of its Acura EV in the US, citing 'market conditions'

Core Viewpoint - Honda is retracting its plans for the Acura ZDX electric vehicle due to unfavorable market conditions, indicating a broader trend among automakers to reassess their electric vehicle strategies [1][2]. Group 1: Honda's Decision - Honda is ceasing production of the Acura ZDX electric crossover in the U.S., which was produced by General Motors in Tennessee, confirming the vehicle's limited market presence in North America [1]. - The decision aims to align Honda's product portfolio with customer needs and market conditions, with plans to introduce the all-electric Acura RSX in 2026 and hybrid-electric models currently in development [2]. Group 2: Market Performance - Since its launch in May 2024, Honda has sold over 19,000 ZDXs in North America, but the company has announced a 30% cut in EV investment through the 2031 fiscal year due to a slowdown in EV market expansion [3]. - EV sales in North America have only increased by 5% in the first four months of the year, contrasting sharply with 25% growth in Europe and 35% in China, highlighting a significant regional disparity in EV adoption [3]. Group 3: Industry Trends - Other automakers are also scaling back their electric vehicle plans, with Hertz pausing a purchase of 65,000 EVs and Ford canceling plans for electric three-row SUVs while still pursuing an EV truck [5]. - Bentley's recent decision to continue investing in combustion engines, despite earlier commitments to electric vehicles by 2035, reflects a dip in demand for luxury electric vehicles [6].