Core Viewpoint - Wanchen Group, the parent company of "Haoxianglai," has submitted an application for a public listing on the Hong Kong Stock Exchange, aiming to raise funds for expanding its store network, enhancing product offerings, improving logistics efficiency, and upgrading digital infrastructure [1][3]. Group 1: Company Overview - Wanchen Group operates its snack business primarily under the "Haoxianglai" brand, with a total of 15,365 snack and beverage stores across 29 provinces and regions in China as of June 2025, of which 99% are franchise stores [1][4]. - The company plans to increase its store count from 14,098 at the end of 2024 to an average of 7 new stores per day in the first half of 2025 [1][4]. Group 2: Financial Performance - As of August 31, 2025, Wanchen Group has accumulated over 150 million registered members, supporting its growth trajectory [2][4]. - The company's revenue for the first half of 2025 reached 22.583 billion yuan, a year-on-year increase of 106.89%, while net profit surged to 472 million yuan, reflecting a staggering increase of over 50,000% [2][6]. - The snack wholesale business generated 22.345 billion yuan in revenue during the same period, marking a 109.33% year-on-year growth [6]. Group 3: Market Position and Strategy - Wanchen Group is positioned as a leading player in the snack retail market, with its "Haoxianglai" brand ranking first in China's snack and beverage retail sector by gross merchandise volume (GMV) as of 2024 [4][6]. - The company has diversified its product offerings across 12 core categories, including beverages, dairy products, snacks, and convenience foods, with over 2,000 SKUs to meet diverse consumer needs [5][6]. - The planned dual listing (A+H) is expected to strengthen the company's market position and expand its successful discount model into broader fast-moving consumer goods markets [3].
万辰集团递表港交所谋扩张 日均拓店7家注册会员1.5亿