Shake Shack appoints first chief brand officer

Group 1 - Shake Shack appointed Michael Fanuele as its first chief brand officer to enhance its marketing strategy and brand positioning [3][7] - Fanuele will oversee advertising, paid media, and analytics, working alongside the chief growth officer and chief communications officer [3][4] - The company aims to differentiate itself from fast food competitors by highlighting premium menu items and its brand identity [3][4] Group 2 - Shake Shack has tested paid media programs in various markets with positive results, indicating a successful marketing approach [3] - The company reported a same-store sales growth of 1.8% during the second quarter, reflecting its ongoing efforts to boost sales [7] - The addition of a chief brand officer aligns with Shake Shack's plan to increase its paid media ad spend [7]