房子卖不出去，是因为房价高、没钱买？内行人：这不是根本原因！

Core Viewpoint - The article discusses the current difficulties in the real estate market, highlighting that high prices and lack of buyers are not the root causes of the problem, but rather a complex interplay of factors affecting buyer sentiment and market dynamics [1][11]. Market Conditions - A sales representative mentioned that only one unit was sold in the previous month, and it required a price reduction of 150,000 yuan to close the deal [3]. - The inventory of available properties has tripled in certain areas, with listings increasing from 20 to over 60, and significant price reductions are common, such as a drop from 1.8 million yuan to 1.55 million yuan for a two-bedroom unit [3][5]. - A buyer expressed hesitation in making a purchase due to ongoing price declines, indicating a shift in market confidence [5]. Buyer Sentiment - Potential buyers are increasingly cautious, with one individual deciding to rent instead of buy due to high upfront costs and ongoing market instability [7]. - A buyer's parents are also uncertain, reflecting a broader sentiment of confusion and concern regarding the current real estate landscape [5][7]. - The article notes that many buyers are struggling with the new realities of increased down payment requirements and rising interest rates, which have altered their perceptions of real estate as a safe investment [7][9]. Policy Impact - Local government policies, such as tax subsidies for new home purchases, are perceived as complicated and not beneficial for most buyers, leading to skepticism about their effectiveness [9][11]. - The article suggests that while some policies sound appealing, the practical implementation often presents challenges that deter potential buyers from taking action [9][11]. Sales Environment - Real estate agencies are experiencing a decline in foot traffic, with staff appearing disengaged and less proactive in attracting customers compared to previous years [11]. - The presence of "price drop" stickers on listings indicates a significant shift in the market, with many properties struggling to attract interest [11].