GUCCI和LOEWE如何给消费者「清口」？

Group 1 - The article discusses the significant changes in the fashion industry, particularly focusing on the new creative directors at major brands like GUCCI, Burberry, CELINE, Dior, and LOEWE, as they prepare for upcoming fashion shows [4][29]. - GUCCI's new creative director, Demna, aims to redefine the brand's identity through a film titled "The Tiger," which serves as a metaphor for the brand's bold and decisive character [4][5][9]. - The film features a fictional GUCCI family and explores themes of power and chaos, reflecting the brand's current challenges and aspirations [6][11]. Group 2 - Burberry's new creative director, Daniel Lee, is inspired by rock music and aims to capture the essence of British rock culture in the upcoming 2026 Spring/Summer collection, showcasing a vibrant and diverse color palette [29][30][31]. - CELINE's new creative director, Michael Rider, is redefining the brand's visual identity with a focus on detail and nostalgia, successfully generating buzz and sales for his first collection [32][33]. - Dior is also undergoing a transformation under Jonathan Anderson, who is introducing a new image for the brand, featuring fresh faces and a modern aesthetic [38][39]. Group 3 - LOEWE is transitioning smoothly with new creative leadership, as the incoming team has effectively engaged consumers through pre-launch advertising campaigns [54][55]. - The upcoming fashion shows in Milan and Paris will feature various brands, highlighting the industry's shift towards innovative presentations and marketing strategies [56][57].