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读懂“聪明游”背后的消费新需求
Ren Min Ri Bao·2025-09-24 03:11

Core Insights - The rise of "smart travel" reflects a shift in consumer attitudes towards more rational and confident travel choices, pushing the cultural tourism industry towards refined, personalized, and high-quality upgrades [1][3] Group 1: Market Trends - The cultural tourism market in China is experiencing a surge this summer, with a notable shift from spontaneous travel to meticulously planned trips, indicating a change in consumer travel concepts [1] - Data shows that the proportion of "early bird" bookings has increased by over 30% year-on-year, highlighting a significant improvement in the planning and decision-making process of travelers [1] Group 2: Consumer Behavior - Tourists are increasingly focused on the cost-effectiveness and experiential quality of their trips, willing to pay for high-quality experiences while avoiding unnecessary expenses [2] - The number of cross-city self-driving orders has surged by 400% year-on-year, with long-distance orders (over 800 kilometers) accounting for over 30% of total bookings, indicating a shift towards more immersive travel experiences [2] Group 3: Supply-Side Innovations - The growth of "smart travel" is a result of synchronized demand and supply, with consumers seeking personalized and immersive experiences, while suppliers innovate to meet these demands [3] - Various initiatives, such as digital immersive experiences at cultural sites and expanded night-time activities, are enhancing the quality of cultural tourism offerings [3] Group 4: Industry Direction - The cultural tourism industry is transitioning from scale expansion to quality enhancement, entering a new phase where quality is paramount [3] - To attract consumers, the industry must focus on optimizing experiences and innovating products while ensuring market regulation and service improvement [3]