在蔡国强“升龙”的雪山脚下，我和当地人一起捡垃圾

Core Points - The event organized by Cai Guoqiang and Arc'teryx, a leading outdoor brand, has sparked controversy regarding environmental impact and marketing strategies [1][3][41] - Despite claims of eco-friendliness, the aftermath of the fireworks show has raised questions about the actual environmental consequences and the effectiveness of the proposed remediation measures [8][9][12] Environmental Impact - The location of the fireworks show, near the Karola Glacier, was chosen for its scenic backdrop and accessibility, but the ecological sensitivity of the area has been overlooked [6][35] - Observations indicate that the area remains littered with debris from the fireworks, contradicting the organizers' claims of environmental responsibility [7][8][11] - Experts argue that the proposed soil turnover for ecological restoration is ineffective in high-altitude environments, where valuable organic matter is buried [9][11] Local Community Response - Local residents, largely unaware of the event's significance, have engaged in cleanup efforts, highlighting a disconnect between the event's marketing and local awareness [20][22][23] - The community's involvement in cleaning up the aftermath reflects a genuine concern for their environment, contrasting with the event's perceived lack of local engagement [24][31][42] Comparison with Other Events - The event has been compared unfavorably to other outdoor brand initiatives, such as Mammut's environmentally conscious light display, which successfully integrated art and ecological preservation [33][38][39] - The choice of location and method for the fireworks show is criticized as a missed opportunity for a more meaningful and sustainable brand engagement [40][41]