Hua Xia Shi Bao·2025-09-24 09:36Company Overview - Li Ning, founded in 1990 by the "Prince of Gymnastics" Li Ning, is a professional sports brand focusing on athletic and leisure footwear, apparel, accessories, and equipment, successfully listed in Hong Kong in 2004 [2] - The company emphasizes enhancing product experience, sports experience, and purchasing experience, creating the "Li Ning Experience Value" [2] - Li Ning has a history of sponsoring major sports events, including the Asian Games and the Olympic Games, and will partner with the Chinese Olympic Committee for sports apparel from 2025 to 2028 [2] - The company has been recognized for its ESG practices, achieving a MSCI ESG rating of BBB and ranking 15th in the "Kantar BrandZ Sustainable Brands Top 50" list in 2024 [2] Quality Control Practices - Li Ning views product quality as essential, implementing strict quality supervision throughout the production process [3] - A joint inspection team conducts quarterly quality audits of warehouses, and suppliers must sign compliance declarations and undergo random testing to ensure safety and environmental standards [3] - During the product launch phase, Li Ning adheres to national standards for product testing, including appearance checks and anti-counterfeiting measures, with immediate actions taken for non-compliant products [3] After-Sales and Material Quality Monitoring - The company has established a customer complaint management system with clear procedures and continuously updates its policies based on legal changes [4] - An online quality identification system and a professional after-sales team provide technical support to consumers, ensuring timely resolution of quality issues [4] - Li Ning's central laboratory is equipped with 292 advanced instruments for comprehensive testing of raw materials, with quarterly inspections to isolate and dispose of non-compliant materials [4] Industry Standards and Environmental Commitment - In 2024, Li Ning participated in 11 national and industry standard consultations and 4 group standard consultations [4] - The company is committed to reducing product carbon footprints and developing green low-carbon products through the application of eco-friendly technologies like 䨻 Technology and GCR [4] - Expert commentary highlights Li Ning's dedication to quality, emphasizing rigorous quality supervision from product development to after-sales support, establishing a solid foundation for consumer trust [4]