Hua Xia Shi Bao·2025-09-24 09:36Company Overview - Haier Smart Home Co., Ltd. is a subsidiary of Haier Group, focusing on the "smart home" sector, with its origins tracing back to the establishment of Qingdao Refrigerator Factory in 1984. The company was listed on the Shanghai Stock Exchange in 1993, on the Frankfurt Stock Exchange in 2018, and on the Hong Kong Stock Exchange in 2020, achieving a global capital market layout of "A+D+H". Haier Smart Home employs over 100,000 people globally, with more than one-third being foreign employees [1]. Quality Management and Certifications - In 2024, all factories in Haier Smart Home's domestic operation zone and all factories in Haier Europe passed the ISO 9001 quality management system certification, with a certification coverage rate of 96%. Additionally, 46 domestic factories received QC 080000 certification, and 5 factories achieved ANSI ESD S20.20 certification [2]. User Interaction and Service Model - Haier Smart Home upgraded its user interaction system in 2024, allowing users to communicate with service personnel through various platforms such as the Haier Smart Home APP and mini-programs. The company utilizes big data to accurately identify user needs and intelligently dispatch service requests, achieving second-level response times [2]. Complaint Management and Service Training - The company established a user complaint response and management mechanism, ensuring a 100% complaint resolution and satisfaction rate for the 66,212 complaints received in 2024. Haier Smart Home also developed a comprehensive digital service training system, conducting over 7,300 practical training sessions nationwide, with participation from over 100,000 service personnel [3]. Commitment to Quality and User Experience - Haier Smart Home adheres to the "user-oriented" philosophy, creating a management system that encompasses quality control, harmful substance management, and ESD protection. The establishment of a user experience committee aims to refine product standards and continuously enhance user experience, contributing to a strong reputation in the home appliance ecosystem [4].