Healthcare (SH:603313) Sou Hu Wang·2025-09-24 09:36Core Insights - MLILY Dream Lily has launched its annual Manchester United season event with enhanced activities and broader reach, aiming to promote scientific sleep concepts and quality products to a wider audience through the partnership with Manchester United [1] Group 1: Brand Promotion and Marketing Strategy - The new season brand film featuring Manchester United stars showcases how MLILY's zero-pressure mattress aids in athletic recovery, emphasizing the brand's commitment to high-quality sleep [2] - This year's event has expanded from single-location activities to a nationwide brand experience network across seven cities, allowing fans to engage with Manchester United culture locally [4] - The event will extend beyond traditional marketing by incorporating the "MLILY Zero Pressure Hotel," creating a multi-dimensional experience that merges sports, sleep, and lifestyle [6] Group 2: Cultural Exchange and Consumer Engagement - MLILY Dream Lily continues to offer the "Chinese Fans UK Tour" as part of the Manchester United season, providing consumers a chance to win a trip to experience Manchester United culture firsthand [8] - The ongoing "Chinese Fans UK Tour" initiative has built a cultural exchange bridge between China and the UK, fostering emotional connections with consumers [9] - Since establishing a global partnership with Manchester United in 2016, MLILY has significantly enhanced its brand recognition in China and abroad while promoting Manchester United's culture [11]