Core Insights - Huawei is evolving its automotive strategy by establishing a comprehensive sales and service network under the "Hongmeng Intelligent Travel" brand, which integrates sales, delivery, and after-sales services [1][10][12] - The company has shifted from a traditional partnership model with car manufacturers to a more centralized control approach, enhancing its influence over the sales process and customer experience [8][10][17] - Huawei's focus is on becoming a "super supplier" in the automotive industry rather than a traditional car manufacturer, leveraging its technology and expertise in smart systems [23][21] Group 1: Sales and Distribution Strategy - Huawei's new user centers, such as the Shangjie center, are designed to enhance customer engagement and streamline the sales process, with a focus on creating a welcoming environment for potential buyers [1][2] - The company has implemented a standardized operational methodology across its sales channels, ensuring a consistent customer experience and adherence to Huawei's branding and service standards [13][15] - The sales model has evolved from a dual-channel system to a more integrated approach, allowing for better management of customer interactions and service delivery [9][10] Group 2: Partnerships and Market Position - Initially, Huawei faced skepticism from traditional automakers but has since formed partnerships with eight major state-owned car manufacturers, expanding its influence in the automotive sector [2][4] - The company has transitioned from a "behind-the-scenes" role to a more prominent position in the automotive market, taking on responsibilities for marketing, sales, and service management [8][19] - Huawei's strategy includes a focus on high-end consumer needs, leveraging its experience in consumer electronics to better understand and meet the demands of the automotive market [16][22] Group 3: Challenges and Adaptations - Early challenges in the sales process highlighted the complexities of managing customer experience across different sales channels, leading to a reevaluation of the operational structure [7][10] - The company has recognized the need for rapid expansion of service networks to meet increasing customer demand, particularly during peak times [11][12] - Huawei's iterative approach to its automotive strategy reflects a willingness to adapt and refine its business model based on market feedback and operational challenges [18][23]
21调查｜手握100万辆车销售命脉：华为不造车，如何卖好车？
2 1 Shi Ji Jing Ji Bao Dao·2025-09-25 00:09