Core Insights - Huawei is evolving its automotive strategy, transitioning from a technology provider to a more integrated role in vehicle sales and management, particularly through its "Hongmeng Zhixing" user centers [26][30][32] - The company has established a significant presence in the automotive market, with its technology integrated into over 1 million smart vehicles, showcasing its ambition to build a comprehensive automotive ecosystem without manufacturing cars itself [3][30] Group 1: User Center Development - The "Shangjie" user center in Shanghai is preparing for its opening, with a notable increase in customer interest, receiving over 30 groups of visitors in a single day prior to the launch of the Shangjie H5 model [1][4] - The user centers are designed to follow strict operational guidelines set by Huawei, including specific requirements for vehicle display and customer interaction to enhance the user experience [20][23] Group 2: Sales and Distribution Strategy - Huawei's sales strategy has evolved from a fragmented approach to a more unified model, consolidating control over sales, delivery, and service through the establishment of "Hongmeng Zhixing" user centers [10][12][21] - The company has shifted from a dual-channel system with separate responsibilities for sales and after-sales to a more integrated approach, allowing for better customer experience and operational efficiency [10][11][12] Group 3: Market Position and Partnerships - Huawei has expanded its partnerships with eight major state-owned automotive companies, positioning itself as a key player in the automotive industry, leveraging its technology and market insights [2][3][30] - The company is focusing on high-end market segments, utilizing its experience in consumer electronics to better understand and meet the needs of middle-class consumers in China [24][30] Group 4: Operational Control and Standardization - Huawei maintains strict control over the operations of its user centers, dictating sales policies, staff performance metrics, and operational standards to ensure a consistent customer experience across all locations [20][22] - The company emphasizes a standardized operational methodology, which includes detailed training for sales personnel and a focus on customer engagement through scenario-based marketing [22][25] Group 5: Future Directions - Huawei is positioning itself as a "super supplier" rather than a traditional car manufacturer, focusing on providing comprehensive solutions for smart vehicles, including intelligent driving and cockpit systems [30][32] - The company is exploring new collaborative models with automotive partners, indicating a potential shift towards a more flexible and competitive landscape in the automotive sector [30][31]
调查｜手握100万辆车销售命脉：华为不造车 如何卖好车？
2 1 Shi Ji Jing Ji Bao Dao·2025-09-25 00:13