Workflow
始祖鸟烟花事件,怎么就烧穿了奢侈品的虚伪营销?
Hu Xiu·2025-09-25 01:48

Group 1 - The core viewpoint is that the marketing strategy of the company "始祖鸟" (Arc'teryx) has backfired spectacularly, leading to increased visibility despite negative public backlash [1] - The incident involved a fireworks display in the Himalayas that resulted in significant criticism and controversy, which paradoxically boosted the brand's recognition [1] - The event raises questions about the effectiveness of controversial marketing tactics in enhancing brand awareness and consumer engagement [1]